by D. Padua : Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

ISBN : #0230391249 | Date : 2012-07-31

Description :

PDF-4cba4 | Explains how all institutions have to turn their relationship with stakeholders into a ‘social’ one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative ‘Value for Engagement Model’…. Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web by by D. Padua

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