: Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections)

ISBN : #1352000105 | Date : 2016-11-16

Description :

PDF-b3388 | This book includes a fascinating range of up-to-date articles on China from the Journal of Brand Management that marshal research and scholarship undertaken by Chinese, British, European and American scholars. The development and management of brands in China has emerged as an area of considerable and growing interest among branding scholars and practitioners owing to the rise and significance of … Advances in Chinese Brand Management (Journal of Brand Management: Advanced Collections)

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